kalen

CHALLENGE

 

Create branded emails using mostly ecommerce imagery. Additionally, design the Rugby ecommerce site for Japan to optimize brand storytelling, educate with style guide, and essentially introduce Rugby Ralph Lauren to the larger Japanese market.

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OUTCOME

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Kalen designed the emails with an atmosphere of space and context of the Rugby lifestyle, playing with graphics and grid layouts. Additionally, the Japanese ecommerce site prioritizes branding and creative direction, followed by the style guide and a push for essential high-volume items.​

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SERVICES

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Digital Design​

Ecommerce Design

New Culture Blog Concept