kalen

CHALLENGE

 

Help RRL (Ralph Lauren) develop imagery and emails that complement the legendary men's RRL brand that's rooted in the early 1900s aesthetic. Typically, womenswear doesn't look right to female consumers when adopting a creative direction reminiscent of an earlier time in American history. The challenge is to create digital work and imagery style that feels reminiscent of that time period but yet appealing to the modern female consumer.​

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OUTCOME

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After working with photo emulsion processes to replicate large format photography, Kalen created different options of the imagery. The email designs are like the RRL but with a female touch.

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SERVICES

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Digital Design

Photo Treatment