DON'T YOU FORGET ABOUT ME
Students tell stories their way, allowing for their authentic voices to surface. They let us into their intimate spaces and share the experiences in college that matter most to them.
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We can film a few of your stories on us so you can see if this is right for you. Watch stories below.
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WHY CREATE STUDENT-DIRECTED CONTENT? BECAUSE IT FEELS REAL.
5
Benefits of
Student-Directed
Content
01
Students are accustomed to watching social media videos where people share their experiences. Colleges often portray students as polished and ideal. People appreciate being informed by someone who has the inside scoop and speaks to them like a best friend.
02
Students can share content about their college life with friends, family, and followers.
03
The most effective way to demonstrate the value of a college experience is through video content (aside from visiting and speaking with students and alumni). When students share their experiences and transformations, it resonates with high school students on an emotional level.
04
Stories about what college can do for individuals from underserved communities can inspire those within those communities to consider your college as a place where they can succeed. People often think, “If someone I know can do it, I can do it too.”
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Student-directed college content is easier to produce, meaning production time is much shorter, allowing us to tell more stories that cover a wide range of experiences, majors, activities, and the diverse student body at your university.
We work with your students to identify what’s unique about them, developing stories of transformation, showing how they are making it, or how they have fun. We believe every individual is unique and has a story that only they can tell.
With the help of our team, students are encouraged to film their stories with our direction, coaching, and structure. Then we collect content from the students. If necessary, we will film any additional footage needed to complete the story.
Then we edit and show you the work for feedback, going through this process a few times until you approve the edit. We can produce a few stories for your university at no cost; however, we can only take on a few universities with this offer.
WHY US?
We have spent years working with people to help them open up and tell their stories. From an NFL Super Bowl winner to teens discussing their journeys to adoption, we take the time to help individuals recognize what’s special about themselves. We guide them through a structured process of telling their stories and opening up.
Kalen is a small film production company that specializes in creating content for the digital space. We focus on storytelling and impact with an authentic perspective. Based in New York City, Kalen produces content locally and internationally.
Kalen is founded by Kalen Cheng, an advertising creative director who in early in her career helped her team at Ralph Lauren win a Clio.
Soccer player charges down the field with soccer ball in Chinatown, NY.
Image by KALEN
Master Guide on Video Content Strategy
In this free download guide, you can learn how to develop your video content strategy, learn how to speak confidently in front of the camera, and learn new trends and how to repurpose content for social media.